
The Geena Davis Institute is a nonprofit charity exempt from federal income tax under Section 501(c)(3) of the Internal Revenue Code. United Nations Childrens Fund (UNICEF), April 2021 2021 Geena Davis Institute on Gender in Media.
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Both tools are based on inventions and software developed at the USC Viterbi School of Engineering. The Spellcheck for Bias tool produces automated data on character prominence and traits from scripts. The Geena Davis Inclusion Quotient (GD-IQ) computes automated screen time for gender and race and speaking time for gender.

The Geena Davis Institute research is also unique in its use of automated visual and text analysis tools for media representation. Sabiha Hussain, Sarojini Naidu Centre for Womens Development Studies, Jamia Millia Islamia, for their input into the design and analysis of this study. UNICEF would also like to thank Suhela Khan, UN Women Dr AL Sharada, Population First and Dr.

The IAAs support in listing, sourcing and translating the advertisements included in the studyhas been invaluable. Gender Bias & inclusion In advertisinG In india acknowledGements UNICEF would like to thank the India Chapter of International Advertising Association (IAA) in their support for research on gender representation in advertisements in India based on evidence and real-time validation.
